I spent 4.5 years at IDEO, innovating and launching products across a wide range of industries including: mobile, tv, smart home, home entertainment, education, automotive, financial, medical and the music industry.
Given the confidential nature of the work, I am only able to share a high-level overview of my contributions. Clients include: Samsung, Genentech, Bosch, Fender, PNC, OpenIDEO, Faraday and other major OEMs / companies.
Design and thought leadership
Design leadership – Founded, led and mentored a group of Design Leads to elevate the quality of all digital project work at IDEO
Design systems – Led UX for 15+ products and operating systems, for Apps/OSs on mobile and tablet
Trend forecasting – Immersed in latest research, informed teams of current and emerging technologies with concept development and forecasting roadmaps
Sound design – Defined and led efforts to make sound design a unique IDEO offering
I led UX for 15+ products and operating systems. The work involved completely rethinking Apps/OSs on mobile and tablet, as well as core business models to help companies innovate. Tasked with envisioning future OSs, we crafted new design systems and methodologies for both users and app developers. On a typical project, I led concepting, created functional prototypes, spec documents and vision videos to help communicate solutions.
Forecasting trends across tech-related industries was part of my daily life at IDEO and a personal passion. By immersing myself in the latest research, I informed teams of current and emerging technologies with concept development and forecasting roadmaps.
I led efforts to make sound design a unique offering among the other design services. This involved pitching audio projects to clients, teaching IDEO designers about audio as well as building and managing two sound studios across IDEO Bay Area locations.